Cyber-security company aims to protect consumers' personal data and rights

Cyber-security and IoT company, WISeKey, has announced the latest version of its WISeID app, which incorporates features that aim to protect US consumers against cyber attacks on personal data.


The United States Privacy Act places greater emphasis on consumers’ right to know, control, opt-out of the sale of their personal information and also request the deletion of their personal information that businesses have collected.

The app’s new features are adapted to this new US legislation on data protection and focus on consumers’ rights to know and control their personal information as well as transparency requirements related to companies’ data practices.

Controlling privacy

Technologies like WISeID provide consumers with the power to control their privacy, the company claims, so the right to understand what information is being collected, to be forgotten and to be deleted is always under their control.

A digital identity is like a birth certificate, it belongs to and should always be under the control of the user. But WISeKey points out social media companies are creating ‘pseudo’ digital identities with the data provided by the user, without their consent.

In contrast to “social network credentials and identities” where social media companies provide users with ID credentials to access their services, WISeID’s are built to “empower individuals to control the formalisation of their identity, manage their digital personas, and actively monetise their personal data,” the company said.

"A digital identity is like a birth certificate, it belongs to and should always be under the control of the user"

WISeID is a mobile suite of applications that bring security to consumers and professional users when storing confidential information and communicating with their mobile devices.

The main app in this suite, WISeID Personal Vault, has been enhanced to include two main features:

  • WISeID Authenticator: a secure login feature, based in the HMAC standard and compatible with Google Authenticator, which works with many existing online services like Gmail, Facebook and others. When login in one of the compatible websites, the user can generate “one-time passwords” directly from WISeID and use it to reinforce its regular password, making very hard for a hacker to steal user credentials and get access to important resources like confidential information, eBanking services;
  • Free digital certificate: the new WISeID simplifies the steps to generate a digital certificate and integrate it with the device system applications like email, making it easy to secure email with encryption and digital signatures. This service is based in standards like X.509 and S/MIME, so compatible with any device and operating system.

WISeID uses a ‘freemium’ business model, so users can use most features for free, while some enhanced capabilities, like the back-up of confidential information in WISeKey’s hyper-secure cloud systems hosted in a secure datacentre in Switzerland, are paid-for features.